Marketing Essay Example | Topics and Well Written Essays - 3000 words - 14

Marketing - Essay Example lonels trademark fried chicken in both the Original Recipe and Extra Tasty Crispy varieties along with great varieties of chicken sandwiches, mashed potatoes and gravy, chicken pot pies, crispy chicken strips and potato wedges. The menu differs from country to country according to the tastes, culture, want and demands of the people. KFC owns and operates around 20% of the restaurants itself while the rest have been lent out around the world as franchises. Based in Kentucky, KFC makes more than half its profits from international franchises and its largest division is in China having about 2250 outlets. KFC is division of the global fast-food franchiser YUM which is the world’s largest restaurant companies in terms of system restaurants. (Etzel, Walker, Walker & Stanton, 2000). First, what needs to be understood is what a market-oriented approach is. Market-oriented companies focus on the customer needs and have an eye on market opportunities. They strive to understand the problems and needs of their customers and give them what they want. Hence, they tend to be highly market-driven as their products and services are greatly aligned with the market expectations and what they want. KFC is a huge international chain which truly works on the principle on being market-oriented. Their true spirit of being market-driven can be observed from their initial mission statement which rightly stated â€Å"To sell food in a fast, friendly environment that appeals to pride conscious, health minded consumers† (www.kfc.com). The aim of KFC from inception has been to cater to the needs of its customers who tend to have less time on their hands in the rapid pace lives of today and wish to resort to quick and healthy fast food means of fulfilling their appetite. However, their statement has now evolved to become â€Å"The Association of Kentucky Fried Chicken Franchisees, Inc. is united to protect, promote and advance the mutual interests of all member franchisees and the Kentucky

Assessment of Chinese culture Research Paper Example | Topics and Well Written Essays - 2000 words

Assessment of Chinese culture - Research Paper Example These cultural aspects included different religious beliefs, eating habits and diverse beliefs towards family planning methods. Through cultural biasness created, the researcher realized that Chinese distance themselves when communicating with other, avoid too many question by keeping silent and have a sense of humor. The researcher recommended nurses to build trusting relationships, advance their medical training programs and learn to communicate effectively in a multicultural environment. Lastly, the conclusion summarized what the researcher discussed under the research topic. Assessment of Chinese Culture Introduction Culture is an essential aspects and it plays significant roles in life of many people across the globe. Chinese culture is one of the oldest cultures that have been studied across the globe. The Chinese culture is dominant in the Eastern Asia whereby tradition, norms and values vary significantly among the provinces. They have different cultural components such as ma rtial arts, music, cuisine and many others. Cultural diversity enriches Chinese, yet it also poses varied challenges for nurses. This is because Chinese have cultural beliefs towards traditional medicines and such beliefs influences them on the way they treat illness and what constitutes good healthcare. They have beliefs on the way a person experiences and respond to pain or when one needs treatment. Nurses work with different people from diverse cultural backgrounds in order to deliver culturally competent healthcare. Therefore, nurses must embrace and understand varied cultural aspects in order to offer their patients culturally acceptable pain management. They should also be aware of the cultural beliefs, values and customs that might influence the patient’s responses to pain. Cultural belief can impact the role of nurses; thus, it is significant for nurses to stereotype patients in regard to cultural aspects. This will help nurses to understand the cultural patterns in o rder to deliver effective services. Thus, the research offers an assessment of Chinese culture and the way these cultural beliefs can impact the role of nurses; thus offering effective recommendations vital for improving nursing care in a multicultural environment. Summary of Chinese Cultural Aspects Chinese have different cultural aspects ranging from lifestyles, health practices, health beliefs and other different cultural aspects. A comprehensive interview was carried out in order to examine the way nurses build their nursing relationship with patients from different cultural areas. The qualitative data were collected through open-ended interviews in order to determine in case cultural lifestyles, health practices and health beliefs among the Chinese impact nursing roles. One man who is an M.D from a private health care organization and well conservative of Chinese culture, but living in America was interviewed. It was found that Chinese have varied health beliefs and practices t hat should be taken into consideration when dealing with Chinese patients. First, it was found that many Chinese avoid direct eye contact when communicating with others. For instance, many Asians consider it being disrespectful when looking at someone directly into the eye and this is likely to impact the roles of nurses in the hospital settings (Sagar, 2011). A Chinese patient may avoid eye